Yesterday, Google launched its newest Africa-centered product in Ghana, and I had the opportunity to play an active role in the festivities. Google Baraza is a community-based Q&A service that was created specifically for the African continent. As I've outlined in my previous posts on Google's strategy in Africa, one of the big obstacles to a thriving Internet ecosystem in Africa is the lack of locally relevant content. Baraza lets African users work around this issue by posing their questions directly to other Africans and encouraging a community of users who both provide and acquire value from the product. At this point, you're probably wondering what makes Baraza special/different from all the other Q&A services out there, why the name Baraza, and most importantly, what sort of launch activities I got to participate in yesterday.
Thursday, October 28, 2010
Monday, October 25, 2010
Wednesday, October 20, 2010
Sunday, October 17, 2010
strategy in Africa and mentioned that three posts would follow doing deep dives on each of the central components: access, relevance, and sustainability. This entry will tackle the first issue. Access is still a monumental hurdle, and probably the most significant one, to developing a thriving Internet ecosystem in Sub-Saharan Africa. High quality connectivity is extremely expensive and very hard to come by. Google has a plan for helping the people of Africa overcome this challenge though.
Wednesday, October 13, 2010
This last week and a half in Europe has been hard. Hard for a number of reasons, not the least of which including food poisoning, not staying anywhere for more than a few days, and not knowing my way around. But more profoundly, these last several days have made me realize that I live life in high contrast and just how much my perspective has changed from my short time in Africa.