The project I spent most of my year working on was focused on getting small and medium businesses in emerging markets online. While I was first focused entirely on Africa, the organization quickly changed so that I was working across emerging markets (hence explaining much of my crazy travel). The product I was working on, which you can now try here, aims to make the process of website creation for emerging markets business as seamless and easy as possible. We labored endlessly to make the user experience as simple as possible, constantly testing with users across the world, and incorporated a number of emerging-markets-specific features like SMS notifications and automatic mobile optimization for the websites created.
Today, the campaign/product is launched in a number of countries including Kenya, Nigeria, Uganda, Senegal, and Malaysia. You can check out some of the small businesses who have gotten online below: